Values-based Service for Sustainable Business: Lessons from by Bo Edvardsson

By Bo Edvardsson

The function of values in constructing and coping with carrier businesses has been below researched within the latest literature - formerly. This publication analyzesВ a huge organizationВ (IKEA) as a foundation for values established carrier for sustainable company.

The authors supply an summary of the historical past of IKEA and the social and environmental views that experience acted as riding forces for developing fiscal price. They cross directly to boost values-based provider pondering in the parts of provider adventure, provider model, and repair management. The ebook concludes by means of evaluating IKEA to different values-based provider businesses (such as Starbucks, H&M, and physique Shop); from those reflections, the booklet provides the most important rules for a sustainable, values-based carrier enterprise.

В 

Show description

Read or Download Values-based Service for Sustainable Business: Lessons from IKEA PDF

Similar marketing & sales books

Public Relations for Dummies

N “Public kinfolk for Dummies” second version , authors Eric Yaverbaum and Bob Bly clarify very simple the fundamentals of PR for everybody who desires to comprehend the idea that and the necessity of public family members companies. Eric Yaverbaum has greater than 25 years of expertise within the perform of public kinfolk and has earned a name for his precise services in strategic media family, main issue communications, and media education.

Consumer Culture: History, Theory and Politics

Exhibiting the cultural and institutional strategies that experience introduced the proposal of the ‘consumer’ to lifestyles, this ebook courses the reader on a complete trip in the course of the background of the way we now have come to appreciate ourselves as shoppers in a client society and divulges the profound ambiguities and ambivalences inherent inside of.

Wal-Mart: The Bully of Bentonville: How the High Cost of Everyday Low Prices is Hurting America

The biggest corporation on the planet by means of a ways, Wal-Mart takes in sales in far more than $280 billion, employs 1. four million American staff, and controls a wide proportion of the company performed through nearly each U. S. consumer-product corporation. greater than 138 million consumers stopover at certainly one of its 5,300 shops each one week.

The PR Practitioner's Desktop Guide

A pragmatic resource of reference on each point of the company written by way of a winning PR specialist, essentially laid out and jam-packed with helpful checklists, suggestions and strategies, indicators and priceless summaries.

Additional resources for Values-based Service for Sustainable Business: Lessons from IKEA

Example text

CSR is not a new business concept, but it has recently achieved greater significance in the contemporary competitive globalised economy. The incorporation of CSR into a company’s business strategy facilitates the creation of favourable bonds with customers and other stakeholders (such as employees and shareholders). The new understanding of CSR is, as Vogel (2005b) noted, about ‘doing good to do well’. Questions 1 2 3 4 How is the concept of customer value defined and used in your organisation?

To maintain low prices, IKEA must use its resources as effectively as possible. There are numerous examples of the cost consciousness of IKEA resulting in benefits for the environment. One example is the production of furniture from rubber-tree wood. The wood of these trees was previously classed as burnable waste after the supply of latex from the trees had dried up. This changed when IKEA decided to use these trees as furniture material instead. This kept production costs low and helped to reduce unnecessary waste.

Sharpe. Lazer, W. (1969) Marketing’s changing social relationships, Journal of Marketing, Vol. 34, No. 1, pp. 3–9. F. and Vargo. I . (eds) (2006) The Service-Dominant Logic of Marketing. E. Sharpe. Meyer, C. and Schwager, A. (2007) Understanding customer experience, Harvard Business Review, Vol. 85, No. 2, pp. 116–26. Normann, R. and Ramirez, R. (1998) Designing Interactive Strategy from Value Chain to Value Constellation, 2nd edition. Chichester: John Wiley and Sons. E. R. (2002) The competitive advantage of corporate philanthropy, Harvard Business Review, December.

Download PDF sample

Rated 4.37 of 5 – based on 9 votes