By Peter Georgescu
In The resource of good fortune, Peter Georgescu, former CEO of the world-renowned advertisements company younger & Rubicam, finds the character of the hot financial international, and indicates what it takes to win during this intensely aggressive enviornment. Georgescu offers a brand new typical of management that specializes in the most important resource of price in today’s company: the connection among the knowledgeable buyer and the artistic employee—a courting, he exhibits, that needs to be equipped with honesty and integrity. Georgescu’s imaginative and prescient rests on 5 the most important ideas, which jointly can unharness a big untapped reservoir of power inside of our companies, and inside ourselves:
- Creative ability and the emblem integrity that grows from it are an organization’s most crucial assets.
- Enlightened leaders motivate creativity via knowing, cooperation, and respect.
- Competence and execution are as very important as ever, yet they need to be aimed toward construction intimacy with the customer.
- Alignment is the severe notion for the twenty-first-century organization.
- Great businesses don’t ensue with no leaders who've remodeled themselves .
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Extra info for The Source of Success: Five Enduring Principles at the Heart of Real Leadership
Military force may well be essential from time to time. But military coercion will never by itself provide a lasting solution. Ultimately, it will require the coming together of individuals, the leading nations of the developed world, the United Nations, the local governments and regional alliances in the developing areas of the world, and successful businesses—all working in harmony—to connect the hopeless and dispirited with the value-creating force of free enterprise. It will take collaborative effort of the qualified and the willing to start with basic education, the learning of craft, the building of infrastructures, of incentive to businesses to build factories and produce goods in the populated, underdeveloped areas—all for the common good of all people on earth.
None of us ever would have guessed anything close to that number. We had pounds and pounds of data on paper, but this little number lurked in only one place in all those stacks of printouts, and somehow we’d been lucky enough to spot it. All this information—women liked this, women liked that, but none of it was as forceful as this figure. We didn’t have to draw women through the doors. They were flooding through the doors already. Women controlled Sears. Women were the power. We’d imagined a parade of men going in and out of the store carrying Craftsman power drills, lawn mowers, and faucets.
This has been simply demonstrated by hooking the brain to an electroencephalograph and monitoring electrical impulses during a subject’s creative activity. As it turns out, the human brain’s electromagnetic frequency 28 THE SOURCE OF SUCCESS can be broken into four kinds of wave patterns: beta, alpha, theta, and delta. The beta state, the brain’s highest brain frequency, is where we spend the vast majority of our conscious time: the average waking state. It involves the cacophony of multiple stimuli and is least conducive to creativity.