The Rich: A New Study of the Species by William Davis

By William Davis

A penetrating advisor to the realm of the super-rich: how did they get the place there are, what does their wealth suggest to them, and the way do they use it? Self-made millionaire William Davies profiles a number of the world's richest humans. He uncovers the goals, cash making equipment, foibles and pleasures of his matters with perception, authority and humour. A well-informed, vigorous and exciting learn of the attention-grabbing global of the super-rich,

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51 T HE R ICH The mood changed when financial institutions and other investors began to take a more realistic view. Many start-ups had spent a lot of money on advertising their brand and had little to show for it. IPOs became more difficult and venture capitalists were reluctant to put up more cash. A growing number of companies went bust or merged with others. The basic problem with the first version of the internet was that it was long on vision but short on execution and the audience. When the boom got under way, the internet had been in existence for only a few years.

It can be confusing. ’ Gerald would find that funny; so, I’m sure, would the other members of that dwindling band of aristocrats. One of the most enterprising is Charles March, otherwise known as the Earl of March and Kinrara, heir to the 10th Duke of Richmond, a direct descendant of King Charles II. He runs one of the most famous country estates in Britain – Goodwood. Like so many others of his class, Charles was sent to Eton to get the ‘right sort’ of education. He hated it, and left at the age of sixteen to become a photographer.

But by no means everyone was displeased. Bankers, stockbrokers and real estate agents made discreet trips to the Gulf to persuade the new masters that they had just the right deal for them. Even aristocrats joined in the hunt. One friend of mine, lumbered with an expensive property which no one seemed willing to buy, had a full-colour brochure printed in Arabic and bought ads in Arab newspapers. ) Others gleefully swapped tales about the fancy prices paid for London houses and flats. South Kensington became known as Saudi Kensington.

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