The Middleman Economy: How Brokers, Agents, Dealers, and by Marina Krakovsky

By Marina Krakovsky

in case you are a PowerSeller on eBay, or a real-estate agent displaying homes on your shopper, or a revenues rep in any box (as greater than million americans are), you are not simply pushing items. in case you are worthy your salt, you are a Certifier, staking your attractiveness at the caliber of the products you signify. faraway from killing the intermediary, the net has generated a thriving new breed. among 1999 and 2010, simply because the web used to be reworking the area, middlemen's contribution to the U.S.' GDP has really grown--from 1 / 4 to greater than a 3rd of our economic system. In The intermediary Economy, Silicon Valley-based reporter Marina Krakovsky elucidates the six crucial roles that middlemen play.

Show description

Read Online or Download The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit PDF

Best marketing & sales books

Public Relations for Dummies

N “Public family members for Dummies” 2d version , authors Eric Yaverbaum and Bob Bly clarify very simple the fundamentals of PR for everybody who desires to comprehend the concept that and the necessity of public kinfolk companies. Eric Yaverbaum has greater than 25 years of expertise within the perform of public kin and has earned a name for his distinctive services in strategic media kin, trouble communications, and media education.

Consumer Culture: History, Theory and Politics

Displaying the cultural and institutional methods that experience introduced the suggestion of the ‘consumer’ to lifestyles, this e-book publications the reader on a finished trip during the historical past of the way now we have come to appreciate ourselves as shoppers in a shopper society and divulges the profound ambiguities and ambivalences inherent inside of.

Wal-Mart: The Bully of Bentonville: How the High Cost of Everyday Low Prices is Hurting America

The biggest corporation on this planet through a long way, Wal-Mart takes in sales in far more than $280 billion, employs 1. four million American staff, and controls a wide percentage of the enterprise performed via virtually each U. S. consumer-product corporation. greater than 138 million consumers stopover at one in every of its 5,300 shops every one week.

The PR Practitioner's Desktop Guide

A pragmatic resource of reference on each element of the company written via a winning PR expert, basically laid out and full of precious checklists, information and strategies, indicators and valuable summaries.

Extra resources for The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit

Sample text

What’s more, many other jobs in our complex economy have a less obvious middleman component. Think of wedding planners, those stylish and ultra-organized women and men who orchestrate the big event and help keep the bride from becoming bridezilla; that doesn’t sound like a middleman job—until you consider all the vendors (such as the florist, the baker, the wedding-gown maker) who must be carefully selected and, equally important, held to the highest standard of their professions. Lawyers, too, act as middlemen when they broker deals.

His stake in the company is now valued at tens of millions of dollars; perhaps most important, his association with Dropbox also burnished Nozad’s name as someone whom investors and entrepreneurs should take seriously, enabling him to go from angel investor to founding partner in his own VC firm, Pejman Mar Ventures, thus formalizing his middleman role between young entrepreneurs and people with funds to invest. Pejman Mar Ventures is currently housed in an airy loft in downtown Palo Alto, just a few blocks from the Medallion Rug Gallery, where Nozad began building his network.

Friendship is a two-way street, as concerned with the other person as with yourself, whereas professional networking often involves cultivating a relationship with the ultimate goal of personal gain, and most of us hate feeling that we’re being selfish, let alone using another person. These unpleasant feelings deter us from networking more often. How do you overcome this psychological obstacle? The research suggests that one way is to think of your networking efforts as a way to help friends. If that sounds like blurring the lines between business and friendship, that’s because it is—in a good way.

Download PDF sample

Rated 4.02 of 5 – based on 15 votes