The Global Public Relations Handbook: Theory, Research, and by Krishnamurthy Sriramesh, Visit Amazon's Dejan Vercic Page,

By Krishnamurthy Sriramesh, Visit Amazon's Dejan Vercic Page, search results, Learn about Author Central, Dejan Vercic,

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Extra info for The Global Public Relations Handbook: Theory, Research, and Practice

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What role do formal institutions play in political decision making? Do organizations have avenues of influencing public policy making? Economic system and level of development What is the level of economic development? Is economic decisionmaking centralized in the government? To what extent has membership in WTO changed the environment for private investment? What is the power of the private sector in determining public policy? What is the relationship between the private and the public sector? What is the level of technological development that may be relevant to public relations professionals?

Tayeb (1988) identified interpersonal trust, the propensity among members of a culture to place trust readily in fellow humans, as another cultural dimension. Kakar (1971) found deference to authority, where subordinates readily accept a superior, to be particularly evident in many cultures in Asia. Sriramesh and Takasaki (1999) found the Japanese concept of amae to be a manifestation of deference to authority. They also identified the concept of wa (harmony) as influencing communication among the Japanese.

But we also believe that it is equally important for this body of knowledge to be able help predict the best way to practice public relations in a particular country or region. This is best done by identifying relationships between public relations and other relevant variables. Therefore, in planning this book, we asked contributing authors to not only describe public relations practice in their countries but to attempt to make informed linkages between environmental variables and the profession.

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