Technology-Based Firms in the Innovation Process: by Knut Koschatzky (auth.), Dr. Knut Koschatzky (eds.)

By Knut Koschatzky (auth.), Dr. Knut Koschatzky (eds.)

Technology-based corporations give a contribution to dynamic festival, confirm product kind, shut industry gaps and advertise task construction. Their improvement is impeded by way of a tricky entry to capital, excessive R&D bills and administration deficits. The ebook analyses their percentages and hazards within the innovation method. subject matters care for the administration of technology-based organizations, assorted features on their financing, the spectrum of public merchandising programmes and the enterprise capital industry in Germany. eventually, the e-book centres on local expertise and financial merchandising and the construction of neighborhood networks for technology-based enterprises. The reader records study of Fraunhofer-ISI on technology-based businesses and their surroundings and goals at a greater realizing of particular possibilities and hazards within the improvement strategy of such firms.

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Kulicke et al. 1993 and the lSI reports referred to there) have provided a wealth of knowledge about the specifIc problems of NTBFs, their growth patterns and their needs for consulting and fInancing. The following barriers emerge as typical of technology-based fIrm foundations: • there is a lack of capital, particularly too little owned capital, • high demands are associated with build-up and management and with the development and marketing of an innovative offer, • founders have know-how and experience deficits in all aspects except technical issues, • barriers to market entry hinder a smooth, rapid market entry, • there is a lack of qualifIed personnel, particularly in marketing and sales.

E. lWind, Y. (1972): Organizational Buying Behaviour. Englewood Cliffs. Witte, E. (1976): Kraft und Gegenkraft im EntscheidungsprozeB. In: ZfB (46), 319326. Crises of New Technology-Based Firms Joachim Herner 1. Introducing the Problem Building up a new technology-based fIrm (NTBF) to the point where it becomes a competitive enterprise with a stable position in the market makes great demands on the founders. Although founders primarily contribute technical know-how, they often do not possess sufficient business skills and the owned capital that they are able to bring into the new foundation is usually small.

LWupperfeld, U. (1994): Innovationsorientierte kleine Untemehmen. Wiesbaden. lWupperfeld, U. (1995): Marktbewahrung gefOrderter junger Technologieuntemehmen. 8. Analysebericht. lSI: Karlsruhe, Freiberg. W. (1985): Technologieorientierte Wettbewerbsstrategien. In: Marketing ZFP (7),161-172. Topfer, A. (1991): Marketing fiir Start-up Geschiifte mit Technologieprodukten. lSommerlatte, T. ): Technologiemarketing. Landsberg a. Lech. 52 Topfer, ANetter, H. (1991): Anforderungen an das Technologie-Marketing in mittelstandischen Untemehmen.

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