Swiss Made: The Untold Story Behind Switzerland’s Success by R. James Breiding

By R. James Breiding

Why has Switzerland—a tiny, landlocked nation with few typical advantages—become such a success for therefore lengthy at such a lot of issues? In banking, prescription drugs, equipment, even textiles, Swiss businesses rank along the largest and strongest international opponents. How did they get there? Can the Swiss proceed to accomplish in a hyper-competitive worldwide economy?

Swiss Made bargains solutions to those and lots of different questions on the rustic because it describes the origins, buildings, and features of crucial Swiss companies.

James Breiding is the founding father of Naissance Capital.


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Transforming the bitter bean The origins of chocolate, unlike cheese, lay far from Switzerland. In 1504, Christopher Columbus returned from his fourth voyage to the New World, bringing with him a strange new foodstuff – the cocoa bean. The unusual crop and the chocolate that was derived from it were unlike anything then known in Europe. The original beverage made from the bean was unpopular with the Spanish court as it was too bitter. It was only when Hernando Cortez introduced a sweetened version of the drink in 1528 that it caught on.

Public benefits – price stability, the security and enforceability of property rights – are important in providing a stable backdrop against which entrepreneurial decisions can be made. In this regard, as well as in a continuing need for an open-door policy, Switzerland can provide a model for other countries facing the challenges of globalisation. We might indeed think of the engineering work (as well as the creative and social contribution) in building a bridge as a Swiss metaphor for how to integrate a technically and spiritually developing world community.

Irrespective of the methodology, it has been the aggregate and recurrent flow of entrepreneurial activities over a long period of time and across several industries that forms the solid composite of Swiss prosperity as we know it today. Ironically, many of Switzerland’s most prominent entrepreneurs were not Swiss at all. Much of the country’s success has been due to that of immigrants. Swiss industry would not be recognisable today if it were not for immigrants. Henri Nestlé was a German political refugee.

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