Status Update: Celebrity, Publicity, and Branding in the by Alice E. Marwick

By Alice E. Marwick

Social media applied sciences equivalent to YouTube, Twitter, and fb promised a brand new participatory on-line tradition. but, expertise insider Alice Marwick contends during this insightful publication, "Web 2.0" purely inspired a preoccupation with prestige and a spotlight. Her unique research—which comprises conversations with marketers, web celebrities, and Silicon Valley journalists—explores the tradition and beliefs of San Francisco's tech neighborhood within the interval among the dot com growth and the App shop, whilst the town was once the world's heart of social media development.

Marwick argues that early innovative targets have didn't materialize: whereas many proceed to view social media as democratic, those applied sciences as an alternative flip clients into dealers and self-promoters, and depart expertise businesses poised to violate privateness and to prioritize earnings over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to express that net 2.0 didn't supply a cultural revolution, yet purely furthered inequality and strengthened conventional social stratification, demarcated by means of race, category, and gender.

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S. S. degrees from Brigham Young University. He has been at the University of Nebraska since 1978, having served as Associate Vice Chancellor since 1991. His research covered topics such as children’s work in the family and the effect of economic marginality on the family. He is concerned with issues such as introducing technology in the classroom. Sociology at the University of Washington. Her teaching interests have been primarily in introductory sociology and social problems, while her research interests are primarily in the areas of health services research and the social psychological consequences of inequality.

Similarly, we will recognize that to solve social problems, we will likely have to change social structures and roles, not just change individuals. Although poverty, divorce, and racism are experienced as intensely personal hardships, we can’t eliminate or alleviate them by giving everyone personal therapy. To solve these and many other social problems, we need to change social structures; we need to rewrite the play and rebuild the theater. The sociological imagination offers a new way to look at—and a new way to solve—common troubles and dilemmas that individuals face.

Guy, Prince George Community College, Maryland; Rose Hall, Diablo Valley College, California; Sharon E. Hogan, Blue River Community College, Missouri; Michael G. Horton, Pensacola Junior College, Florida; Cornelius G. Hughes, University of Southern Colorado; Jon Ianitti, State University of New York, Morrisville; Carol Jenkins, Glendale Community College, California; William C. Jenné, Oregon State University; Dennis L. Kalob, Loyola University, Louisiana; Sidney J. Kaplan, University of Toledo, Ohio; Florence Karlstrom, Northern Arizona University; Diane Kayongo-Male, South Dakota State University; William Kelly, University of Texas; James A.

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