Selling Luxury: Connect with Affluent Customers, Create by Robin Lent

By Robin Lent

Compliment for promoting Luxury"Genevi?ve and Robin have introduced jointly their abilities to create a ebook that provides all revenues Ambassadors the basics in promoting and construction client loyalty."—Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA"Selling luxurious is full of methods of exceeding each one client's expectancies via supplying a provider that surprises and delights."—Aaron Simpson, team govt Chairman, QuintessentiallWhat does it take to promote high-end luxurious creations to the richest consumers on this planet? In promoting luxurious, Robin Lent and Genevieve journey, with thirty years of mixed adventure, percentage their savoir-faire. you will additionally choose up guidance from multi-million greenback luxurious revenues pros who might help the complexities of the universe of luxurious. promoting luxurious will convey you ways a salesman can gather revenues Ambassador prestige through providing the impeccable carrier linked to the world's so much prestigious manufacturers.

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Extra info for Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Sample text

Customers dislike finding out that there were conversations about them behind their backs. They begin to doubt and wonder what was actually said. So when the opportunity to divulge something about Mr. X’s purchase last week and how much his wife is going to like it comes up, the Sales Ambassador simply makes it perfectly clear that discretion is one of the rules of the house. What else is the Sales Ambassador saying when she does not gossip about another customer? She is telling those doing the asking that she will also be discreet about them.

Here is our definition: Skills and abilities that a Sales Ambassador has acquired that provide customers with solutions to their needs and that also creates a desire to return and experience the same pleasure again. Sales Ambassadors know that they have an active role to play in a sale. The object in and of itself is not all there is in providing a solution. The art of selling is more complex than simply pulling something off the shelf, ringing it up, putting it in a bag, muttering “Thank You,” and moving on to the next customer.

Other times, the reason can be distinctly the opposite, they want their purchase to set them apart from everyone else. A Sales Ambassador’s role is to understand that customer requests are more than the mere functionality of an item. A gentleman once purchased a necklace for the simple pleasure of having it on display in his living room as a work of art. When the Sales Ambassador moves into the realm of dreams and emotions, the exchanges that take place in this universe are very different. Go beyond functionality.

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