By Francesca de Châtel, Robin Hunt
Investigates the present country of promoting, even if this can be groceries, politicians, info or motor vehicles. not like the other phenomenon, retailization displays the complexity and diffusion of data procedures and the media within the on-line marketplace. The authors discover the all-pervasive nature of retail within the actual international, the digital global and the peripheral areas in among. Coverage comprises: interviews with Asda, MOMA, the Tate sleek, Wal-Mart, Sony, Habitat, Manchester United and Volkswagen, whereas invoice Mitchell, Dean of structure at MIT, architects Jon Jerde, Rem Koolhas and Ben van Berkel, in addition to David Peek, psychologist in the back of the Bluewater shopping center, are all separately interviewed.
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Extra resources for Retailisation: The Here, There and Everywhere of Retail
We respond, sometimes, by buying the most convenient thing, the best-known thing— but is that necessarily the best? We know, because we are constantly being told, that we can now make the best—and the most convenient—retail decisions. It is merely that we don’t quite believe it. The plethora of choices now available—from numerous mobile phone tariffs to 180 TV channels, 40,000 products in the super market, including 18 types of organic cheese and over 400 different kinds of shampoo—is literally driving consumers to distraction according to new research by Abbey National.
Now, even if we don’t take advantage of these possibilities, they are known to most of us—particu larly retailers. In response, not only have retail outlets spread into spaces that were formerly purely civic and public; today spaces that were not traditionally associated with retail or shopping — museums, airports, schools, sports stadiums—all include a ‘shop’ in some form. In the last 50 years major shifts have contributed to the redefinition of shopping as a term and as an activity. Socially, psychologically and spatially, shopping has become an all-pervasive and dominating presence in our lives.
But why do it? com and the Dallas Morning News—if DotComGuy completes his year on the Net. 31 Kevin Warwick, i in the Sky (London: Aslib, 1999). com businesses whose aim was to sell things online got massive investment funds. ’35 My, how right was Bob. com millionaire’ —soon, real soon, maybe—friend of our business phoned to recommend a guy he’d met at an Internet ‘social’ event. The man was a ‘great entrepreneur’ with a b2b36 retail idea in which our company might invest, our friend thought. So we phoned him and within two hours we are eating hamburgers in the upstairs room of an anonymous City of London pub.