Research methods in psychology by John J Shaughnessy; Eugene B Zechmeister; Jeanne S

By John J Shaughnessy; Eugene B Zechmeister; Jeanne S Zechmeister

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2). The strongest scientific evidence is converging evidence obtained across different studies examining the same research question. Behavioral scientists are skeptical because they recognize that behavior is complex and often many factors interact to cause a psychological phenomenon. Discovering these factors is often a difficult task. The explanations proposed are sometimes premature because not all factors that may account for a phenomenon have been considered or even noticed. Behavioral scientists also recognize that science is a human endeavor.

Of course, identifying a research question and hypothesis doesn’t necessarily tell you how to do the research. What is it exactly that you want to know? Answering this question will mean that you must make other decisions that we will address throughout this text. As a researcher, you will ask yourself questions such as “Should I do a qualitative or quantitative research study? 1 STEPS OF THE RESEARCH PROCESS Step How? Develop a research question. • • • • • Generate a research hypothesis. Form operational definitions.

2 Why did early psychologists choose the empirical approach as the favored method for psychological investigations? 3 Identify two ways in which the computer was critical to the development of psychology in the 20th century. 4 Provide an example of (1) how social and cultural factors may influence psychologists’ choice of research topics and (2) how social-cultural factors may influence society’s acceptance of research findings. 5 Describe how ethnocentrism can be a problem in research and suggest one way in which researchers can prevent this bias.

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