Public relations in Britain: a history of professional by Jacquie L'Etang

By Jacquie L'Etang

During this e-book the writer asks an important query: how did public family members strengthen in Britain and why? The query is replied via a huge ranging narrative which hyperlinks the evolution of British public kin within the early 20th century to key political, fiscal, social, and technological advancements. Drawing on oral historical past interviews and broad archival learn the ebook highlights a few of the sociological concerns appropriate to a research of public kinfolk and foregrounds the professionalisation of the profession within the moment a part of the 20 th century.

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1933). Salesmanship in the public service: scope and technique. Public Administration, 11, p. 265. 24 Public Relations in Britain The Second World War provided many challenges for local government, especially in London and other centres that had to cope with aerial bombardment. Local authorities had to deal with the effects of the bombing on people’s lives, the essential public utilities, housing, and hospitals and also had to organise the evacuation and reception of children, provision of shelters, identity cards, ration books, emergency shelter, and clothing.

76 Their opportunism was envied and admired by the French, who noted: “England owes her influence in the world perhaps more to her cable communications than to her navy. ”77 Control over technology facilitated British control of news flow. ”79 The Germans tried to build support through existing trading associations, but the British adopted subterfuge in setting up a secret information and intelligence unit under the auspices of the Foreign Office at Wellington House between 1914 and 1917. 80 Once the Americans had entered the war in 1917, Wellington House became less important, and a Department of Enemy Propaganda was formed at Crewe House under Lord Northcliffe.

Second, it aims to take forward issues perspicaciously identified by Lippman, to focus on the professionalisation of such an occupational field, and to consider the implications of such a development. Third, it seeks to ground analysis of interview and documentary sources within the context of an historical review. Fourth, the focus on professionalisation necessitates consideration of self-identity of the professionalising group. Some attention is given to this aspect and the discourse work practitioners have conducted on their own behalf, particularly in relation to key aspects of professionalism.

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