Photographer's Guide to Wedding Album Design and Sales, by Bob Coates

By Bob Coates

Jam-packed with instructive photos and insightful tricks, this publication is imperative for photographers who are looking to develop their wedding-album revenues. up to date with the newest kinds, this exhibit of 15 most sensible marriage ceremony photographers' paintings and company practices provides perception into each one artist's artistic approach, shopper carrier abilities, and album layout. details on album varieties and uncomplicated layout rules is accompanied by way of suggestions for advertising albums, together with making a astounding pattern album, expertly getting ready the pictures for presentation after the rite, and discussing the significance of the album as a souvenir to be adored for an entire life. Savvy photographers will how one can flip an album buy right into a multiple-album sale, the right way to upload on ? l. a. carte photos, and the way to make networking and referrals generate extra enterprise.

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Sample text

They give me lead shooter as I capture all the candid moments. ” says Joe. “That’s seven hours of when my printer gets hold of some of my images, he will unobtrusive, nonstop shooting. ” Sometimes Joe’s clients won’t JOE BUISSINK 59 get the album selections back to him for a year or more. enlarger. He’ll also do creative toning that I would never He has no problem with that. “The albums seem to grow have thought would work, but turns a good print into a larger the longer the images are out. ” add their ideas for the album by saying ‘Oh, you don’t Then it’s layout time.

Many of our brides hear about us photography, and knew that he could also be his own because I hand out wallet schedules to our clients and boss. “Now, eighteen years later, I sit behind a computer they give them out. Their picture is on it and on the back for what looks like the rest of my life,” he laughs. (Re- is my business card. I also have my web site listed on cently, however, Michael has come up with a solution. everything,” he says. ) The Consultation and Pricing Michael has received numerous awards for his pho- Michael’s first meeting with the couple starts with talk tography and album design, the highlight of which was about what they are going to spend.

Mostly it’s been trial graduated he would be in his mid-to-late fifties, earn- and error,” says one of the most in-demand wedding ing a living by sixty, with retirement three or four years photographers today. In fact, Joe photographed his later. “I decided to think of something else I could do first two or three weddings for free in order to build a that I would feel passionate about. Turns out it was pho- portfolio. He made 11x14-inch black & white prints tography, but I never considered wedding photography.

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