Market Research and Statistics (International Marketing and by Poul K. Faarup, Kenneth Hansen

By Poul K. Faarup, Kenneth Hansen

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Extra resources for Market Research and Statistics (International Marketing and Sales)

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1 Timeline from before 1920 until 1960. 1 (Continued ) 23 P1: SFK/UKS BLBK400-c02 P2: SFK BLBK400-Moskowitz 24 December 9, 2011 7:56 244mm×172mm Sensory and consumer research in food product design and development et al. et al. 2 Timeline from 1965 to 2003. P1: SFK/UKS BLBK400-c02 P2: SFK BLBK400-Moskowitz December 9, 2011 7:56 244mm×172mm Making use of existing knowledge and increasing its business value et al. 2 (Continued ) 25 P1: SFK/UKS BLBK400-c02 P2: SFK BLBK400-Moskowitz 26 December 9, 2011 7:56 244mm×172mm Sensory and consumer research in food product design and development NOTE: Timeline is split into three areas from two, after identification of more complex organization of function, objectives, and research.

But this is not where the proponents of knowledge integration have been found. The brand champion, marketing, has generally played the role of knowledge proponent. Over the last 10 years, we have started to see product development with the products research groups; sensory or consumer insight groups begin to assume the role of knowledge ownership. The ownership role and the responsibilities that the role evokes have not come easily. Specific training with proprietary, organized programs (individualized with names like technical brand manager training or consumer product design) have started to facilitate this change.

9 shows how the representation of knowledge mapping can be shown as a two-dimensional electronic array of pieces of knowledge—so-called knowledge bubbles. 8. We create the world we see. The visualization system of knowledge mapping provides a strategic product development team with the resources to develop a theory, with which they can then proceed to the learning phase (Senge, 1994). There is broad-based integration of data from a team perspective that allows different problem-solving abilities to all merge.

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