How to Market the I S Department Internally: Getting the by L. Paul Ouellette

By L. Paul Ouellette

A step by step examine tips on how to create an information, and appreciation of the worth of the knowledge platforms (IS) division. It addresses either beauty and important questions and explains tips on how to strategically extend the dep. and reveal the price of a good built IS division

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Sample text

They followed him. The moral of the story is that we feel our clients are tough because in our daily "we and they" confrontations with them we don't yet have a clear understanding of each other's responsibilities or value. I stress this issue throughout the book. My primary objective is to help you to recognize the value you have, as well as the value marketing can have in helping your colleagues to understand your value and, especially, your technological capabilities. I also want to explain what we refer to in our seminars as the "The Four C's to Success": confidence, competence, commitment, and consistency.

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 8 Page v Contents Acknowledgments vii List of Illustrations ix Introduction xi Glossary xv 1. Information Systems: Evolution Becomes Revolution 1 2. Human Barriers to Change 17 3.

Clients don't necessarily see technology management as Page 11 central. They see various separate areas of expertise, technical support, application development, end-user computing, help desk, database administration, and so forth. They generally do not link us into one department. We need to make it known that IS is the link that connects these separate areas, through technology, for the corporate good. In the 1970s, it was IS and the client in a one-way communication. In the 1980s, IS and end-user computing spun off to improve relationships.

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