Handbook of Implicit Social Cognition: Measurement, Theory, by Bertram Gawronski PhD, B. Keith Payne PhD

By Bertram Gawronski PhD, B. Keith Payne PhD

Nearly each query in social psychology is presently being formed by means of the innovations and strategies of implicit social cognition. This tightly edited quantity offers the 1st accomplished review of the sector. best professionals synthesize the most recent findings on how computerized, implicit, and subconscious cognitive techniques impact social judgments and behaviour. state of the art theories and information are awarded in such an important parts as attitudes, prejudice and stereotyping, vanity, self-concepts, shut relationships, and morality. Describing cutting-edge dimension strategies and learn designs, the e-book discusses promising purposes in scientific, forensic, and different real-world contexts. each one bankruptcy either sums up what's recognized and identifies key instructions for destiny examine. (20110202)

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Extra info for Handbook of Implicit Social Cognition: Measurement, Theory, and Applications

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Efficiency is related to the quantity aspect. Efficient processes operate without or with very little of this quantity. It should be noted that processes that depend on the direction of attention do not necessarily use a large quantity of capacity. , Kahneman & Chajczyk, 1983). This indicates that in a standard Stroop task process- ing of the irrelevant feature requires it to be in the focus of attention. Nevertheless, it is possible that it sufficed with a very small amount of attention and, therefore, still deserves to be called efficient.

In addition, participants are typically instructed to give speeded responses to the targets, which results in short response times. The occurrence of a priming effect under the condition of a short SOA combined with short response times supports the idea that both the evaluation process and the translation process can be completed fast. , 1997, 2009). This may indicate that the output of the evaluation process (process 1), the prime valence, remains active only for a restricted period of time, beyond which it is unable to exert an influence on the target responses (process 2).

In their series of priming studies, they manipulated both affective and nonaffective semantic congruency (see also Spruyt, De Houwer, Hermans, & Eelen, 2007). They were able to show that priming effects occurred only for features that were made salient. , gun, mother). They were asked to pronounce the targets as quickly as possible on experimental trials but to categorize them on filler trials. In one condition targets in the filler trials were categorized as positive or negative and in a second condition as object or human.

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