By Patrick M. Lencioni
Another awesome company delusion from the New York Times bestselling writer Patrick Lencioni
Written within the related dynamic sort as his past bestsellers together with The 5 Dysfunctions of a Team, Lencioni illustrates the rules of inspiring shopper loyalty via a desirable enterprise delusion. He explains the idea of vulnerability extensive and provides concrete steps for placing it to paintings in any association. the tale follows a small consulting company, Lighthouse companions, which frequently beats out big-name rivals for prime consumers. One such competitor buys out Lighthouse and learns very important classes approximately what it capability to supply price to its clients.
- Offers a key source for gaining aggressive virtue in tricky times
- Shows why the standard of vulnerability is so vital in business
- Includes principles for uplifting consumer and consumer loyalty
- Written by way of the hugely winning advisor and enterprise author Patrick Lencioni
This new e-book within the renowned Lencioni sequence indicates what it takes to achieve a true and lasting aggressive edge.
Read or Download Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series) PDF
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Extra resources for Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)
I thought that maybe I had survived the worst of it. I was wrong. 36 BACKLASH A s soon as the room emptied, I was approached by my three new best friends. Amy dove in. ‘‘Okay. ’’ At that point I was really wishing that Marty had come with me, and I was starting to feel like he had simply chickened out. Or maybe I wanted to chicken out myself. Whatever the case, I needed some time to regroup. I tried to be calm and unruffled. ’’ I paused and looked at my watch. ’’ Dick frowned and was about to say something, so I made my unpopular pitch.
We can clear out the rest of the day and go through dinner if we have to. Jim will be here too, so he can stop by and meet his new employees. ’’ ‘‘For the Rockridge meeting? Forget about it. You don’t need to be there. ’’ The thought of having to back out of that meeting on such short notice wasn’t a pleasant one for me. And I didn’t like the idea of having Jim Kendrick involved, not this early in a process that was already off to a predictably rocky start. But I could see that Marty was bent on doing this, and I knew him well enough to know that he would get his way.
And with that he turned to give me the floor. ‘‘Thanks, Dick. ’’ No one laughed. I had used that line with clients and employees and strangers on the rental car shuttle 33 Getting Naked a thousand times, and I’d always elicited an appreciative reaction. Today, nothing. Fine, if that’s how they’re going to be . . ‘‘I’m one of the senior partners at Kendrick and Black, and I work in the strategy practice there. ’’ A hand went up in the back of the room. One of the torch-bearing townspeople, a guy in a sport coat.