Financial Public Relations by Pat Bowman, Richard Bing

By Pat Bowman, Richard Bing

Public relatives specialists, expert or basic, have more and more discovered that their company chiefs count on monetary suggestion and talent as a average a part of the carrier. This ebook, contributed to via many contributors of town and fiscal workforce of the IPR and different experts, goals to lead working towards public family members executives, enterprise managers and scholars who have to amplify their wisdom of a expert and fast-developing subject

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The BOC Grou p pic. Chertse y Road . Windlesham . Surre y GU2 0 6H). England . 5 Two basic elements of shareholder information that are often wrongly regarded as of minor importance are in the BOC Group annual report given proper prominence and by clear typographical design made instantly comprehensible to go beyond the financials', explained chief financial officer Richard H. Ruch. There has been a move by some public companies, particularly those privatized concerns which have a large number of shareholders, to issue simplified reports.

One major company surprised itself by saving £20,000 when it put its substantial print run out to tender for the first time in three years. Another cost-saving measure is to use a word processor to make changes to the text until it is in final form. A multitude of author's corrections and weekend working can make an expensive nonsense of the best-intentioned printer's quotes. All good reports have a purposeful identity or theme. 2). 3). 3 show three front covers that avoid the platitudinous while making basic points in a visually attractive way.

2 Boots says a great deal with just five products displayed in a dynamic form, plus a telling hint of internationalism 26 FINANCIAL PUBLIC RELATIONS 1 1 £> *-> ?? Ϊ? «r-> s^' «c-J -<--'> *--< *W CAPITAL RADIO pic ♦ Ϊ? 3? 3? SAW ' "*~Ί* Ϊ? £$S3 - » ->■ ■ · 5? £? 3 Capital Radio, newly launched on the market, emphasized its previously underutilized cockney sparrow symbol the board, directors' remuneration and their contractual arrangements, and the notice of the annual general meeting. Companies also need to produce by law a report of the directors which must give information about major changes in the business and cover results and dividends, principal activities in brief, directors' holdings, acquisitions and disposals, changes in capital structure, fixed assets, policies on employees and disabled persons, research and development, and political and charitable donations.

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