Face the Media: The Complete Guide to Getting Publicity and by Judith Byrne

By Judith Byrne

With this booklet you'll understand precisely what to do to get nice media insurance. It unearths what makes information and the way you will be requested again repeatedly, in order that media appearances are a part of your expert competence.

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Additional info for Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities

Example text

At Media Minds we once trained two individuals who turned out to be excellent spokespeople for their companies. However, at the beginning of the first day, when we asked them what sort of preparation they had undertaken, they fished out of their briefcases reams of paper covered in a long list of anticipated questions they believed interviewers might pose. A good deal of work had gone into thinking of every possible angle an interviewer might take. ’ They looked a little crestfallen, for that had not been part of the preparation so far.

But that head of news will also want to attract a little glory by being in first with the news item. If you have cultivated the local station, you can count on better understanding and some advance notice of the line they are going to take. And don’t forget, your employees live locally; they read and listen to the local media. They are gratified if positive stories come out about their place of work. Good news stories played locally can have an excellent impact on employee motivation and morale.

Redmond wants to describe what is happening to elephants in Africa and Asia, and to promote his organisation, the Convention on International Trade and Endangered Species. ) Redmond also uses vivid word pictures, and when he uses statistics he explains them and puts them in context. He describes trends; he uses analogies – three in all. He tells a story. He keeps his language simple. John Humphrys works with Redmond to produce an entertaining and informative interview. It is very much a joint effort.

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