Exploring Public Relations, 2nd Edition by Ralph Tench, Liz Yeomans

By Ralph Tench, Liz Yeomans

The main finished and interesting eu Public kin textbook on hand

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The freedom of the press was first established through the Reichspressegesetz (Reich press law) passed in 1874, the Navy commissioning its own press officers in 1894 and the first municipal press office set up in Magdeburg in 1906 (Nessmann 2000). Otto von Bismarck, the Chancellor of the German Reich, understood the power of the media and under his rule the press expanded – although he also made efforts to control and influence journalists and editors (Bentele and Wehmeier, 2003). Similarly to Britain, colonisation also shaped the development of PR, although its use in Germany was more to persuade internal audiences of the wisdom of expanding the Reich, rather than promoting German culture to those in the colonised nations (Bentele and Wehmeier, 2003).

Basil Clarke was a former Daily Mail journalist who founded his own consultancy, Editorial Services, in 1926, following a career in several government ministries where he directed public information. J. Sykes of London Press Exchange (LPE) and James Walker of Winter Thomas. Basil Clarke is credited by some as the ‘father’ of PR in Britain, partly because of his government track record and partly because he drafted the Institute of Public Relations’ first code of practice. Source: L’Etang 2004a the first UK consultancies were established and in-house practitioners in commercial organisations became much more common (L’Etang 2004b).

Hazelton (1989). Public Relations Theory. Hillsdale, NJ: Lawrence Erlbaum Associates. M. (1994). Public Relations: The Unseen Power. A history. Hillsdale, NJ: Lawrence Erlbaum Associates. , L. Grunig and D. Dozier (2006). ‘The Excellence Theory’ in Rhetorical and Critical Perspectives of Public Relations. C. Botan and V. Hazelton (eds). Mahwah, NJ: Lawrence Erlbaum Associates. E. and T. Hunt (1984). Managing Public Relations. New York: Holt, Rinehart & Winston. F. (1976). ‘Building a definition of public relations’.

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