By Youngme Moon
Why attempting to be the simplest ... competing like loopy ... makes you mediocre
Every few years a book--through a mix of the author's distinct voice, storytelling skill, wit, and insight--simply breaks the mould. invoice Bryson's A stroll in the Woods is one instance. Richard Feynman's "Surely You're Joking, Mr. Feynman!" is another.
Now comes Youngme Moon's Different, a book for "people who don't learn company books." really, it's extra like a private dialog with a pal who has suggestion deeply approximately how the realm works ... and who will get you to work out that global in a very new gentle.
If there's one pressure of traditional knowledge pervading each corporation in each undefined, it's absolutely the value of "competing like crazy." Youngme Moon's message is just "Get off this treadmill that's taking you nowhere. Going tit for tat and including gains, augmentations, and gimmicks to overcome the contest has the perverse results of making you love each person else." Different presents a hugely unique point of view on what it capability to supply whatever that's meaningfully different--different in a fashion that's either basic and finished.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the avid gamers who've thoughtfully rejected orthodoxy in prefer of an process that's extra adventurous. a few are even "hostile," nearly bold you to shop for what they're promoting. The MINI Cooper was once introduced with fearless abandon: "Worried that this automobile is simply too small? glance right here. It's even smaller than you think."
These are gamers that strike a real chord with even the main jaded shoppers. in reality, virtually each luck tale of the previous twenty years has been an exception to the rule of thumb. easily visit your computing device and examine AOL and Yahoo! with Google. the previous pile on characteristic upon characteristic to their domestic pages, whereas Google is like an austere boutique, dominating a class jam-packed with "extras."
Different exhibits how one can achieve a global the place conformity reigns...but exceptions rule.
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Additional resources for Different: Escaping the Competitive Herd
The other frameworks for our thinking and recommendations are the ideas of opportunity space, mental maps, and anchoring concepts. The Sense-Response Cycle Whether leaders are wrestling with problems, working on strategic innovations, or running their department, they are always faced with four major and recurring issues: (1) the need to sense the environment and changes in the environment, (2) the need to make sense of this input, (3) the need to decide on an appropriate course of action, and (4) the need to act on that decision.
Putting this into practice, we have to couple intention with our preparations. ” To be prepared, you need to sense the early signals of the future and make sense of these signals, especially if they are in conflict with today’s truths. You need to be better prepared for your future problems and opportunities and to possess the skills necessary to decide on a course of action and then execute that decision. As a leader, you also need to be able to help those who work with you—customers, employees, suppliers, and other stakeholders— and prepare their minds as well.
Inspector Gregory of Scotland Yard asks Sherlock Holmes if any particular aspect of the crime calls for additional study. ”1 Arthur Conan Doyle’s enduring Sherlock Holmes has fascinated us with his powers of observation for over a century. His ability to find and make sense of the smallest clues was consistently the pivot point to solving the mystery at hand. The stories of the detective are not shoot-’em-up adventures; rather, they are stories of the power of observation. In the language of the Prepared Mind, Holmes’s opportunity space was the world of crime, and his mental map was the mind of the criminal.