Crisis Management in the Tourism Industry by Dirk Glaesser

By Dirk Glaesser

The tourism is arguably probably the most very important assets of source of revenue and foreign currencies, and is turning out to be speedily. notwithstanding, nationwide and overseas crises have large destructive financial outcomes. Crisis administration within the Tourism undefined goals to demonstrate the theories and activities that may be taken to raised comprehend client, monetary and environmental response to ensure that the companies concerned to be extra ready for such occasions and the way to address their enterprise in instances of crises. utilizing foreign modern case stories this article discusses: * The influential impression of the mass media * How crises impression the acquisition selection strategy * vacation spot branding/image and its manipulation * Preventative crises administration and methods * realizing results of crises at the tourism and the way companies can arrange and achieve those occasions * Written through one of many world's major specialists from the realm Tourism business enterprise * international assurance and point of view with instances and examples from the united kingdom, Australia and united states

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25 “chap01” — 2003/5/5 — page 25 — #25 Crisis Management in the Tourism Industry Conviction assessment assumes that mass media is in a position to influence the recipient’s attitudes and opinions contrary to his own views and in a direction desired by the media. Nowadays, this approach tends to be mostly rejected. Exceptionally, this effect tends to be attributed to themes that indirectly affect the recipient, in other words, which are of a more general social relevance and the influence, however, is only superficial or temporally limited (Dunwoody and Peters, 1993).

If this particular, extraordinary incident is extended to include its negative consequences, a negative event could be spoken of. Putting negative events in concrete terms should not, however, lead to the assumption that the consequences of every event can be assessed as soon as it occurs. For the following analysis, negative events will be defined as all incidents pertaining to the organization’s environment, which, in their way, are able to cause lasting damage from the perspective of the respective organizational unit.

Motives form a hypothetical working model made up of fundamental driving forces, emotions, impulses and cognitive processes structured to determine objectives. Motives, through which the ‘why’ question of a journey should be explained, are significant in explaining visitor behaviour (Schrattenecker, 1984; Frömbling, 1993). Frömbling (1993) points to the suitability of differentiating the quality of motives into higher and lower motivations according to their type of driving force. Nowadays, this separation, which can be traced back to motivation research according to which lower needs are satisfied before higher ones, are used to explain experience-oriented consumption (Kroeber-Riel, 1992; see also the transfer to tourism by Scherrieb, 1992).

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