Corporate Reputation: 12 Steps to Safeguarding and by Leslie Gaines-Ross

By Leslie Gaines-Ross

Compliment For company popularity: 12 Steps to Safeguarding and getting better Reputation"In a sea of industrial books, company recognition is a beacon of sunshine for all leaders and destiny leaders searching for course within the treacherous waters of a risky company atmosphere. It supplies a message that is provocative, insightful, and wishes to be heard."—Heidi Henkel Sinclair, Director of Communications, invoice & Melinda Gates Foundation"Every CEO, senior govt, and, more and more, board member now appreciates the significance of creating and keeping a company's popularity. someone who relies on or shapes a company's reputation—customers, staff, information media, NGOs, and bloggers—will make the most of interpreting Dr. Gaines-Ross's booklet and should research extra concerning the effect they wield over company reputations."—Dr. Robert G. Eccles, Senior Lecturer, Harvard company School"At a time whilst businesses are dealing with extraordinary popularity crises comes a well timed primer from Dr. Gaines-Ross that tells us what businesses have to do to carry their reputations again from the threshold. The book's 12-step recognition restoration version captures what we all know approximately powerful challenge administration, and brings the method to existence with a bunch of designated case examples. it is correct at the mark!"—Dr. Charles Fombrun, CEO, attractiveness Institute"Finally, a booklet that essentially, realistically, and compellingly explains how businesses of every kind and sizes can shield and fix a useful corporation asset—corporate recognition. awesome insights and functional suggestions jump from each one web page! a distinct must-read for company pros everywhere."—Anthony Sardella, CEO, Evolve24 and Adjunct Professor on the Olin college of commercial, Washington college in St. Louis

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Additional resources for Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

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For big players such as these, the issue is usually not so much a question of whether recovery will happen, but more a question of how soon recovery will take place and whether recovery will return the company to its former reputational glory. Decades need not pass before lost reputations are restored. 7 Some leaders might flinch at the thought of facing impatient and often judgmental boards, shareholders, analysts, journalists, customers, and employees for as long as four years. Restoring reputation, however, is 28 Second Acts not a 1-2-3 fix.

Because of the information revolution, the ever-present media, dissatisfied customers, disgruntled employees, and unhappy investors now wait for no one. For example, if a parent in Canada discovers a shard of glass in her toddler’s food, the news can spread worldwide via a blog or chat room. All this can occur within moments, even before the food company’s leadership has had time to draft a written statement and seek legal counsel about the incident. Whereas reputation control was once in the company’s hands, control has now shifted.

On the one hand, the Internet allows an unfavorable problem or issue to remain before the public interminably. On the other hand, the Internet enhances a company’s ability to rectify the very same problem or issue by transmitting its rebuttal just as widely, just as rapidly, and just as clearly. If harnessed properly, technology has the potential to effectively air company points of view and quickly counter negative perceptions. The Internet affords a company the opportunity to nip a problem in the bud before it explodes and prepare stakeholders before any damage is done.

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