By Marion K. Pinsdorf
Marion Pindsdorf's prescription to avoid a company catastrophe is: while public future health and protection are concerned, inform all of it and inform is fast.This ebook is a consultant for firms huge and small for surviving a public challenge. it's a conflict demonstrated consultant written via a veteran public relatives professional that's choked with info on operating with the media in the course of a company public trouble. Pindsdorf makes use of particular situations as examples of the way to and the way to not deal with public family members in the course of a challenge.
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Cost Avoidance 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths 245 Love (Canal) Isn't What It Seems Even White Hats Get Hurt Flying Troubled Skies Looking Beyond the Bottom Page ix Line: Expensive Product Disasters The Great Tragedy: Bhopal 8. Winning with Communications 278 Banking Against Rumors The Devil and P&G Federal Express: Marsupial Marketing Profitably Publicizing History Creating the Craze for Cabbage Patch Dolls A Tickling Encore Aloha to Puna Sugar Saving Products from Extinction 9.
And some firms were afflicted by the very woes they counsel againstpublic troubles. 12 It is ironic that at the same time as companies are suffering badly from mangled media relations and bungled public opportunities, Page 16 trained PR practitioners are either shooting themselves in the foot or nattering away as if nothing has changed. Courageous communicators are still trying to alert management to possible bad news and public liabilities, sometimes successfully. The best are demonstrating the sinew and value of communications as an integral part of management, as a way of achieving business goals and controlling damage.
Because of the crunch of corporate pressures smile at the panacea peddlers with their simple nostrums and one-minute easy how-to-dosentertaining corporate fairy tales. We know the reality is much tougher, but also gives a much deeper sense of accomplishment. Too often, technology is grasped as a panacea, with little thought to its downsideinstantaneous transmission of information, correct or damaging sans much corporate control. One need not be a neo-Luddite to see dangers or to recognize the dilemmas, stylistic and conceptual aspects of communications.