By Martin Hewing
Creativity and innovation are very important drivers of financial welfare and development in modern societies. taking part with and studying from clients within the early section of the innovation method has been thought of a profitable method of stimulate these inventive sparks for enterprises. even though, the assumption of clients as innovators has additionally invoked serious responses in particular within the context of recommendations which are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle discover the capability which may come up via collaboration with power clients who're no longer but clients. these clients on the peripheries are appeared to give a contribution extra novel info, wherein they greater mirror shifts in wishes and behaviour than present clients on the center.
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Additional info for Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity
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