Can I Quote You on That?: A Practical Handbook for Company by William Essex

By William Essex

Media touch is a truth of industrial lifestyles. And but this can be the one ebook out there that focuses solely on getting the simplest out of touch with newshounds. it truly is written through a journalist, approximately reporters, and in keeping with a normal and winning media-training path. Circulating copies of this e-book round key executives will be a miles more cost-effective and less expensive substitute to hiring media-trainers. with the ability to deal with the media successfully could be a major occupation virtue. Doing it badly will be harmful either to the profession and to the company.This booklet is a realistic advisor to dealing with media touch. It starts off firstly touch with a journalist and is going all through to discussing even if, and if that is so how, to keep on with up an interview. The publication seems at print, radio, tv and on-line journalism. there is a bankruptcy on challenge administration and one on interviewees' felony rights. A key characteristic of the booklet is that it makes a speciality of what reporters wish, why they need it, and the way to offer it to them in a manner that achieves beneficial media coverage.Can I quote you on that? describes options for dealing with numerous interviews effectively, from the stopover at for your place of work by way of a exchange journalist, via anticipated and unforeseen cell interviews, through calls from newspapers and magazines, radio interviews, phone-ins and dialogue programmes, to the variety of tv studies, together with the digital camera group on the workplace, the studio-based interview and the distant studio. there is a bankruptcy on potent interview education and an emergency web page for reference if the interview is coming near near. This e-book is designed to express an figuring out of the way reporters paintings and the way to workwith them for mutual benefit.There are solutions to quite a number frequ

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Extra info for Can I Quote You on That?: A Practical Handbook for Company Executives Who Deal with the Media

Sample text

It applies particularly if you’re using public relations (see below), but it’s also worth bearing in mind in any situation where an intermediary has put you into contact with the media. When a journalist calls, or turns up to interview you, there’s a good chance that she will have been told that (a) you’re interesting, (b) you have something interesting to say and (c) that you’re going to say it in an interesting way. You will have been “sold” to the journalist as a potentially useful new contact.

Is this person interested enough to present you effectively? • Surprise. Are there any ideas here that might lift you above the competition? There’s no science to PR, or if there is, it’s second to a range of human qualities that frankly, you should like. In slightly more detail, the role of PR is, first, to generate media-oriented paperwork and ideas for media-oriented paperwork. There are press releases to write and distribute, for example, and surveys to conduct, and whatever other initiatives might be, er, cooked up to generate media attention.

They don’t want predictability. They don’t want the next issue to remind everybody of the previous issue. They want variety, unpredictability, interest. They want originality. They want items of different lengths, colourful pages (or screens), new people, new ideas. They want to surprise the audience. Within the confines of the overall brief (Management Today has to be about management; Investors Chronicle has to be a chronicle for investors) they want to be different every time. Whether they’re preparing the feature pages, the news, the diary, the two-minute item before the sports news, the market roundup, they want something that’s new.

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