100 Great PR Ideas: From Leading Companies Around the World by Jim Blythe

By Jim Blythe

Are you searching for an exceptional notion or a few thought to make your PR and promotions more beneficial and leading edge? This publication comprises a hundred nice PR principles, extracted from the area s top companies.Ideas give you the gas for people and firms to create worth and luck. certainly the facility of rules also can exceed the ability of cash. One basic inspiration may be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of shoppers. This ebook should be that very catalyst. every one PR inspiration is succinctly defined and is through suggestion on the way it might be utilized to the reader s personal company state of affairs. an easy yet most likely strong booklet for somebody looking new proposal and that killer program.

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Additional info for 100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)

Sample text

Roy of the Rovers was the hero of a soccer magazine from 1954 to 2000. His fictional team, Melchester Rovers, had several sponsors, including McDonald’s, TSB, Subbuteo, and Nike. Sponsoring a fictional football team may seem like a bizarre idea, but there are many advantages. First, it’s a way of reaching a very young audience. Second, it’s fairly certain that the team will win each week, will not become involved in drug scandals, and will remain reasonably sober and well behaved at away fi xtures.

It is an organization that is almost entirely driven by PR: it lobbies government and industry to reduce waste, reduce the carbon footprint, and generally behave responsibly toward the environment. During one of its campaigns to combat the use of non-returnable plastic bottles, FOE deposited 1,500 bottles outside a Schweppes bottling plant. This blocked the company’s gates, but more importantly it created a photo opportunity for the local press and TV companies. Although Schweppes are clearly not the only company who use these bottles, FOE’s action certainly left them with a public relations problem—and not one that could easily be explained away with a press release or two.

Check on what each journalist likes, and send them that. Never send out a blanket release to everybody—it just creates work as journalists try to figure out the relevance of the story. 38 • 100 GREAT PR IDEAS 19 CREATE A PHOTO OPPORTUNITY They say that a picture is worth a thousand words. For most newspapers and magazines a striking picture can take up more space than a thousand words, and takes a great deal less effort to produce. Getting the photographers along to your media event will make the story a great deal more publishable, and will also create a great deal more interest among your publics.

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